Monday, February 3, 2014

Coca Cola's "It's Beautiful" Super Bowl Ad Sets Off Twitter Firestorm

Twitter trolls were at it again during SuperBowl XLVIII this time upset over a Coke ad showing a culturely diverse nation.
Cedars Take: This ad missed the mark, because language is a unifying trait of our Nation, even with our regional, cultural and ethnic accents English is our language. People singing America in a heavy Cuban accent in Miami or New England accent in Boston, along with Detroit and Birmingham would have been a much better choice.
Interspersed in the many scenes shown during the 60 second spot, is what can be assumed to be a gay couple on an outing with apparently their child.  While the official Coke press release makes no mention Coke's twitter feed did give a shout out to the gay publication Out Magazine. 
@CocaColaCo: @outmagazine thanks for sharing our #biggame ad. We posted the back story & a behind the scenes video here:
As far as Cedar is concerned, if gay couples want to drink coke that's their choice and I am clearly not offended by that. Not sure why that would offend anyone.

Interesting to note that even Coke is afraid to say "Super Bowl" instead using the phrase "Big Game" which makes it pretty clear we should use and say "Super Bowl" to the point were the NFL no longer sends out nasty letters via their pond scum sucking lawyers for use of their trade marked yet American term. 
You can watch Coke's Super Bowl ad below:

The Coca Cola Press Release:
ATLANTA, Feb 02, 2014 - Each year, the Big Game broadcast is the focus of the nation, and this year, Coca-Cola will unveil a 60-second advertisement titled “ It’s Beautiful .” In a salute to America, the ad features real people enjoying each other and a Coke. The inspiring moments of optimism and overall message of inclusion communicated by the ad reflects some of Coca-Cola’s most important values.
“For 127 years, Coca-Cola has been proud to be a part of bringing friends and families together while memories are made,” said Katie Bayne, President, North America Brands, Coca-Cola North America. "With ‘It’s Beautiful,’ we are simply showing that America is beautiful, and Coke is for everyone.”
Set to “America the Beautiful” sung in seven different languages, the spot opens to expansive scenes from the West to the Pacific shore to the desert Southwest, interspersed with everyday American neighborhoods, cityscapes and tucked-away cafes. It gives way to a series of snapshots of people who represent the nation’s incredible diversity. Together they make up the fabric of American life: brothers enjoying a movie; friends dancing; families dining out and roller-skating; siblings camping and many others. Each moment is about people enjoying themselves and their friends and families – and an ice-cold Coca-Cola.
The Coca-Cola ad will not end when it fades to black. Behind-the-scenes content, interviews with cast members and vignettes of “America the Beautiful” sung in various languages are available on YouTube and other Coca-Cola social channels. The multi-lingual version of the song will also be available on Spotify.
“It’s Beautiful” prompts viewers with the #AmericaIsBeautiful hashtag to share their stories and submit photos to a Tumblr gallery called “ America’s Selfie .” Select images and messages also will be displayed on the Coca-Cola digital billboard in Times Square.
Coca-Cola plans to debut a 90-second version of the spot during the opening ceremony of the 2014 winter games.
This is the eighth consecutive year Coca-Cola commercials will appear during the Big Game broadcast. Coca-Cola worked with Wieden+Kennedy in Portland, Ore. to create “It’s Beautiful.” The spot was directed by John Hillcoat, composed by Robert Miller and produced by Skunk Productions.
Earlier this week, Coca-Cola pledged to donate $50,000 to the Boys and Girls Club of America (BGCA) Triple Play program once its first ad, “Going All The Way,” reached 10,000 shares online. Coca-Cola is overjoyed to confirm the donation will be made to BGCA as “Going All The Way” reached 10,000 shares on its first day.
About The Coca-Cola Company
The Coca-Cola Company (KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 16 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day . With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at , follow us on Twitter at , visit our blog, Coca-Cola Unbottled, at or find us on LinkedIn at .
SOURCE: The Coca-Cola Company
The Coca-Cola CompanyLauren Thompson, 404-676-3034


Anonymous said...

Coke really missed the mark on this one. What's the point if you have to explain to the public the couple are lesbian's.
I had no idea, thought it was just some chicks surfing.

Anonymous said...

Check out the series of youtube videos posted by Coke that shows the various singers. They all speak perfect English. I think it is disheartening how negative people are these days...