Friday, July 25, 2025

The 405 Classic


Giving away my age, but this "short" posted on random sources and outlets little more than a year before 9/11 was epic.

MySpace, Facebook and Youtube and in that order changed everything.

Widely considered the first viral video of the internet age, 405 was released in June of 2000. 

By the end of it's first week, 405's creators, Jeremy Hunt and Bruce Branit were caught up in a media frenzy. 

In the days before internet video streaming and 5 years before Youtube, 405 amassed hundreds of millions of views, network broadcasts and landed Bruce and Jeremy with agents, lawyers and a new company, Strange Engine. 

Best part the use of an American Airlines DC-10 with the last flight just five months later. American Airlines operated 66 DC-10s.

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