Deputy Investigated, Fired after Inmate Beating
The above is from today's sidebar headlines on the Charlotte Observer on line edition, and I like many others clicked to find out the it wasn't a Mecklenburg County Deputy.
A link from a few days ago; "Bus Crashes Kills All On Board" got my attention, clicking the link only to discover that the bus was in Honduras.
The link should have matched the story's headline:
S.C. deputy investigated, fired after inmate beating
Just another lame attempt by the Charlotte Observer to get one more page click.
A decade ago no editor would have let a baiting headline out the door. Today it's a common tactic to get you the reader to "click", the trouble is we don't have time for games.
The 1/1000th of cent the Observer earns from your click is hardly worth the cost in your wasted time, time that added up (if you accept most studies about worker productivity and on line habits at work) cost the country billions in lost productivity.
So give the Observer back some of their own dirt.
Send an email to email@example.com
And put: Great Job! Well Done! in the subject box.
Then tell Rick Thames that the headline baiting sucks and to knock it off. It they don't stop you'll stop reading the on-line edition altogether and just get your news from a feeder service.