Thursday, November 3, 2011

Today is Chevrolet's 100th Anniversary

Founded by Louis Chevrolet and ousted GM founder William C. Durant on November 3, 1911. Chevrolet was positioned by Alfred Sloan to sell a lineup of mainstream vehicles to directly compete against Henry Ford's Model T in the 1920s, with "Chevrolet" or "Chevy" being at times synonymous with GM.

A detailed overview of Chevrolet's history is here. (Note this is a very large pdf file.)

During GM's "Bail Out" these signs started to spring up around Detroit.

A complete collection of the billboards is here.

1 comment:

ASM826 said...

It isn't Chevy's 100th anniversary. Chevy is dead. Whatever this company is that the gov't cobbled together and named GM, the company that built the cars in those pictures doesn't exist anymore.