Orange Ghost Bike Mystery Solved?

A couple Sundays ago CP spotted an Orange Ghost Bike chained and locked to a utility pole on Providence Road near the Candlewick subdivision in South Charlotte. A toddler's bike complete with training wheels, and spray painted a flat orange.

My first reaction was how sad, and then I wondered why it was orange and not white? Why hadn't I heard about this apparent tragic accident and what sort of idiot parent would allow a toddler with training wheels to ride a bike along Providence Road? Had there been any arrests? Had the parents been arrested? 

Thankfully after a couple of tweets that included a photo of the orange bike @carltrosch came to my rescue (hat tip is in order) to offer the hypothesis that the bike might be tied to a guerrilla marketing campaign to call attention to the upcoming opening of "Orange Theory" at the Arboretum.  

Seems Orange Theory has tried the same gimmic in Orlando Florida with mixed results. While it did indeed call attention to Orange Theory they also offended the exact demographic, the fitness crowd, that they were trying to attract with their ghost bike knock offs. 

The detail on the Orlando Orange Theory bikes is here: http://www.orlandoweekly.com/orlando/orlando-doesnt-suck-but-the-orange-bikes-do/Content?oid=2241494

And so it goes that CP called 311 with the address asking for a bulky item pick-up and on the appointed day next week CP plans to unceremoniously use his trusty bolt cutters to remove the junk and unlawful signage. 

I'd suggest doing the same should you spot an orange bike on your street.